The first step to succeed in anything is to first understand it. Once you understand it, planning and executing a success pr campaign is much easier. According to Wikipedia, the definition for public relations is: “Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public.[1] Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment.[2] This differentiates it from advertising as a form of marketing communications. The aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders and ultimately persuade them maintain a certain view about the organization, its leadership, products, or of political decisions. Public relations professionals typically work for PR firms, businesses and companies, government, government agencies, and public officials as PIOs, and nongovernmental organizations and nonprofit organizations.” What exactly do we do? Media Relations With our extensive contacts in the media industry, we work hard to disseminate your news stories and we go to the extend of working closely with individual journalists to raise awareness about your company. Crisis Management With Murphy’s Laws of “Anything that can go wrong will go wrong”, no companies is spared when it comes to mistakes. The key for any business owner or executive level director is to ensure a proper framework in handling PR disasters. If your organisation has a PR crisis on hand now, we will handle all aspects of your communications with the press during this trying period so that your precious resources can be deployed into the day to day running of your business. Your reputation with the market and your customers matters a lot of us during crisis. Social Media Marketing Go Social is not longer a trend but a fact of life. In fact, any serious marketeers MUST have a social media marketing strategy. The good old days to doing media buys and getting ROI are almost over. Engagement with your customers is key to tomorrow’s success. In implementing your social media strategy, we have a team of copy writers, experienced and creative designers, content creators and administrators to ensure your social media marketing strategies works 24/7. Copy Writing Although a picture is worth a thousand words, specific emotions and hot buttons can only be triggered by words if you want to deliver a precise message across to your intended audience. Eyeballs bought from traditional media channels or web traffic bought from search engine and social media sites are an absolute waste of money if you cannot convert them into buying customers. Copy writing is as important as design when it comes to converting these paid attention (or traffic) into your loyal customers. We have professional and creative copy writers who can trigger the emotions required of your potential customers and turn them into paying customers.